COAT have just dropped 33 new paint colours, a palette of shades that are not about following trends, but timeless colours that can be enjoyed for years to come, without the fear of having to repaint in 12 months time.
But, perhaps the most notable thing about this new palette of colours is that the shades are specifically adept to work with the cooler light we experience in the northern hemisphere. Yes, UK light is unpredictable at best, and these timeless paint colours have been curated to balance the cooler light, bringing warmth and cosiness to our abodes.
I’m a huge fan of COAT having used them a lot through our own interior renovation – they’re durable, high quality and whilst they only have 119 paints in their whole collection, they can reference from a whopping 60,000 colours on their database to find the right colour for you.
COAT’s 33 Dreamy New Paint Shades
Whilst COAT have added 33 new paint shades to their core palette, only 19 are brand spanking new, with 14 joining them from their previous paint collaborations, such as the ever popular Jo Jo’s White which was designed in collaboration with Jo Jo Barr from House Nine.
COAT have always had a relatively condensed palette in comparison to their competitors such as Farrow and Ball. When presented with fare fewer colours, the result is that the palette is far easier to choose from, with far less decision fatigue.
The new colours have been introduced to bolster their existing colour chart. On a colour workshop webinar that COAT held, Harry Gillham-Lee, the Senior Trade Partnerships Manager at COAT said, “we wanted the colours to be timeless and not trend driven and wasteful so that people will need to repaint in no time at all. They’re colours that work in this country because of the lighting, and they’re easy to pair with the other colours”.
So, what to expect from the new range? COAT describe them in three words, muted, conscious and timeless. There’s no bright or brashness from this palette and the 33 shades include elevated, modern neutrals to help create calming, sophisticated spaces. With lots of earthy derived shades, muted plaster pinks, punchy reds and feel good greens that will ground any space effortlessly.
There’s really a sense of warmth and belonging with these new shades which really is about warming our interiors up in a confident way.
The COAT philosophy is very much about making what can be a daunting and difficult decision choosing paint, be as simple as possible. Their revolutionary peel and stick samples make it easy to move the paint colour around a space to test it in different lights.
Plus, they use only 10ml of paint to create, rather than the industry standard of 250ml per tester pot, when really, a large majority of that just ends up going in the bin. Kudos to COAT!
Why Are COAT’s New Shades Ideal For UK Homes?
British homes typically receive cooler light, and we all know how dark our interiors can feel on a wet or overcast day in the UK. This new palette of shades has been designed with this in mind, with warmer, sympathetic shades that feel good to be around, and are ideal for warming up even colder north facing rooms too.
That’s why you won’t find any garish, brights or brashness in this collection. The elevated shades have been designed by the COAT team to work beautifully with the soft, natural light of the UK. When picking colours for cooler spaces, yellow, red and pink undertones will help to bring in natural warmth whilst counteracting any coolness associated with blue light.
Their peel-able paint samples make it even easier to see how they react with the light in your home. The changing course of light throughout the day can make a paint colour look completely different, so if it’s a room you use throughout the day, it’s worth sitting with it throughout the course of the day so you can see how it feels to be within it. As they’re peel-able, you can move them throughout the room to both your darkest and lightest corners with ease.
Naptime is one of their new neutrals and one that I’m already looking to work into a new project. It feels like the most supportive neutral that’s grounding and has the look of natural linen. With its warm undertone it’s perfectly positioned for a cool north facing room.
5 of My Favourites From The New Collection
New paint shades get me ridiculously excited, and whilst my own walls have only been recently painted (mostly in COAT), luckily I have a number of projects I’m working on right now where I can go to town on using them. Here are a few of my favourites.
- Jonah, a deep grey green, this is the perfect grey-green which looks incredible as a woodwork colour when paired with a sympathetic greige such as their new neutral shade, Naptime. It’s grounding, reassuring and just looks like a comfortable green.
- I’m really feeling the plaster pinks and punchy reds as an accent colour in spaces right now, there’s something playful about them, and this is definitely fuelled by the ‘unexpected red theory’ – have a look a La Torre, a complex earthy red which really is the icing on the cake for an earthy inspired scheme.
- As I mentioned, Naptime is one I am already working into a dual aspect living/dining room and it’s the perfect foundation for a room to begin layering other colours.
- Cheap Soufflé – I mean, the name was enough to do it for me, but this almost soft beige, butter yellow is on-trend for 2025, it’s versatile enough to be classed as a neutral and is a wonderful alternative to a greige.
- Lastly, Corked. This mid plaster beige is just that little bit better than a freshly plastered wall, it’s an earthy taupe and looks and feels super cosy. I could imagine this colour drenched in a bedroom or living room for a cocooning feel.
COAT use only the best ingredients in their paint, all sourced from the UK. One thing that stands them apart from other brands is that all of their paints are made fresh to order to avoid waste and overproduction at their headquarters in Suffolk. Conscious paints that feel good to be within!
Are you a fan of the new colours joining their collection? Let me know in the comments below!
