Mysterious and unknown. Pinterest had always been that one platform that I had no idea how to grow.
I’d had my account for over 2 years and only had 20 followers. Basically if you’re posting less than once a week, don’t bother. It was impossible. It was the impossible platform to crack.
So last year I set myself a challenge to really focus on getting some growth, experimenting and seeing what delivered the results. Within 3 months I was over 1,000 followers up and my blog content was starting to get repinned.
For an example, one of my pictures has been repinned 15,000 times. Can I get a hell yeah?
Without blowing my own trumpet, I thought I’d let you in on these easy ways to grow your following. Pinterest is not just a case of following 1,000 boards and hoping for the best though, you’ll need to set a bit of time aside to start reaping the results.
1. Pin, Pin, Pin – Consistency Is Key
Consistency is the key to success on Pinterest. Without it, none of the below will help. This was trial and error for me. But I found that I had to pin around 3-4 times per day spread out over the day, pinning at least 10 pins at once.
There was a lot of early advice about Pinterest that pinning too much at once is bad. Well that really is a load of BS. If you’re pinning high quality content, on a range of different boards I actually find that this helps me more.
Set aside little time slots each day, even 5 minutes 4 times a day, and you’ll quickly start to notice a difference within a week.
2. Tidy Up Your Boards
I had a proper sit down and evaluated my boards before starting to grow them. I deleted old boards with not many pins, and deleted pins I didn’t like anymore. I renamed the boards to help with search (this has been proven to help) and wrote short descriptions for each of the boards. Again, just picking out a few keywords and making it a bit more descriptive.
If I want to make any new boards, I now keep these private so I can only see them and then set them to public when they have 10+ pins in them. It again shows your followers or potential followers that you are active. Having boards that are full of pins looks far more aesthetically pleasing too.
3. Focus On One Key Board
When you’re pinning you may have noticed the ‘suggested boards’ that come up amidst all of the pins. Well the key is getting into that. A bit like the google algorithm, no one really knows how it works and what the algorithm is to trigger getting yourself into that box.
However, I found that by focusing all of my efforts on one key board this is how I grew my following in such a short, but intense period of time. It doesn’t even matter if you’re not posting across your other boards, or so I think anyway.
The more you pin on an exclusive board, the more times your pins will be seen and the more active you are, the higher chance you’ll appear as a suggested board to follow when others are looking for similar content.
It also has to be a board that a lot of people are searching for similar pins, but not something that has a high level of competition like ‘Dream Home’, ‘Bathroom Interior’. I setup a Flatlay’s board and I guess I should owe all my thanks to that. Plus my many hours spent pinning between work, exercise and life.
4.Take Clean, White, Pinnable Photos – Unique Content
It’s great to keep pinning what comes up on your feed, but there’s only so long you can do this without ending up pinning the same photo three times without realising. Unique content is what I believe is one of the top ways to grow your following. It goes without saying that for them to be pinnable they need to be the following;
-White photos/or other clear backdrops
-Something you would repin
-Larger sized images (not small landscape or square)
-Keyword based or descriptive captions (helps with visibility and search)
-Link them to a really good blog post (top way to drive more traffic to your blog)
Having a following from implementing the above will also mean that when you do share some original content, there is more chance of it being pinned and pinned again. Ultimately, driving more traffic to your blog which is definitely the end goal conversion for me.
I do mostly pin stuff that is already on my feed, but mixing it up with original content too will help you to stay relative and get people clicking the follow button.
5. Collaborative Boards
This is a really good way to reach out to an existing base of followers with your content and ensure that that particular board is consistently updated.
I’m part of a Beauty, Fashion and Lifestyle bloggers board with about 25 other bloggers. Not only is it a great way to see what other people have been posting about and give yourself inspiration, it also allows you to pin your own content and have a better chance of it being seen by more people.
You can always invite yourself to join other peoples boards or start them from scratch with a few friends. I wouldn’t recommend having a lot on these boards on your feed, but at least one can really help with your growth in terms of reach, traffic and hopefully followers too.
Now for me to practice what I preach and get back into the Pinterest game. After all, remembering to post a few pins every week is the same as posting one image on Instagram everyday and hoping for the best, right? It’s hopeless.
What have you found to help grow your Pinterest following?